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Solutions Database

Virtual Supermarket Program

Online grocery order & delivery to neighborhoods with low vehicle ownership & inadequate access.

TARGET POPULATION
1,100 unique customers, who placed over 12,500 orders

OUTCOME DETAILS
92.5% of Virtual Supermarket customers say the program improves food access and makes it easier to eat healthy. 47.3% and 49.7% report buying more fruits and vegetables, respectively

SOCIAL ISOLATION OR CONNECTION MEASURES USED
80% of customers said it increased their sense of community and 57% of customers said they met someone new.

FUNDING
Baltimore City Health Department’s Baltimarket food access initiatives; supported by the AARP Foundation, City of Baltimore, Public Health National Centers for Innovation.

Organization

Baltimore City Health Department

Organization Type

  • Nonprofit
  • Private
  • Public

Service Area

Baltimore

State

  • Maryland

Population Served

  • Vulnerable Group

Outcome

  • Successful

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